What should the BBC do with Twitter?

An insight into the debate courtesy of the recent BeebCamp2 conference.

Includes discussion of risks, opportunities, audience levels, what value Twitter adds, hashtags, engagement or automation, who should Twitter at the BBC, and why Mark Thompson might not make the best Twitterer.



(Tis a real shame I missed BeebCamp2. But not too much of a shame given how good my holiday was.)