Tuesday 24 January 2012

A heady brew

I like this line in 'What is News' by Harcup and O'Neill on the makings of a good newspaper story:
"...our findings...suggest that certain combinations of news values appear almost to guarantee coverage in the press. 
"For example, a story with a good picture or picture opportunity combined with any reference to an A-list celebrity, royalty, sex, TV or a cuddly animal appears to make a heady brew that news editors find almost impossible to resist." 


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