Tuesday 20 October 2009

Technorati's State of the Blogosphere

While some of us are having a (one-sided) debate on Twitter about the value of Technorati's 'State of the Blogosphere' (and Technorati itself), I'm ploughing on anyway and picking out a few bits that interest me from the first part of 2009's offering - Who are the Bloggers?

  • "Penn, Schoen and Berland Associates, conducted an Internet survey from September 4-23, 2009 among 2,828 bloggers nationwide."
  • "Representing 72% of the respondents to this survey, hobbyists say that they blog for fun. They don’t make any money from their blogging - and only some would like to do so."
Adoption of blogging by mainstream media journalists
"As the concepts of blogging and mainstream media continue to converge, it’s not surprising that there is quite a bit of overlap between the two entities. Despite being perceived by some as enemies of the traditional media, bloggers actually carry a journalistic pedigree. 35 percent of all respondents have worked within the traditional media as a writer, reporter, producer, or on-air personality."
Blogging is not dying and Twitter has made a difference (shock)
"With the blogosphere filled with several different growing groups, there are also several trends on the rise. Professional bloggers grow more prolific, and influential, every year. Twitter and other social media represent one of the most important trends affecting the Blogosphere this year. The blogosphere is also further insinuating itself into the traditional media’s historic turf, as seen most clearly in coverage of the Iran election protests. With more areas of involvement, and more ways to tell the story, the blogosphere is strong - and only getting stronger."
Blogs as sources
  • 35% of all respondents said they get more of their news and information from blogs than from other media sources. (This is interesting. These people are bloggers themselves so presumably far more likely to be aware of blogs as a media source than the 'general public'. Yet nearly two-thirds still get more of their information from sources other than blogs. Also worth asking how much of the news and information on blogs owes something to other media sources.)
  • 46% of all respondents said blogs are just as valid media sources as traditional media
  • 69% of all respondents said blogs are getting taken more seriously as sources of information
  • 62% of respondents claimed to have been quoted in traditional media.


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