The BBC is developing a tool to monitor conversations around their programmes on the web which will be used to link back to blog posts and web pages from their website.
'BBC Buzz' was first spotted by the 'On An Overgrown Path' blog. Roo Reynolds, the BBC's Social Media Executive for Vision, left a comment on the blog describing how the tool worked.
He said the aim of BBC Buzz was to show "where the 'buzz' is around our programmes", and help "people find relevant and interesting blog posts about that programme." Links to blog posts about a programme are displayed on pages like this one:
The BBC Buzz about page explains that all links are moderated before they appear on the BBC website.
The BBC has been exploring how to reflect conversations around its content on the web for some time. The Internet blog, for example, uses a delicious feed to provide links to pages that are talking about the BBC.
BBC Buzz has been built on the back of a prototype called Shownar. It is in the final stages of development and is due to be officially launched in the next few weeks.