Wednesday 18 August 2010

"I don't want my news to be interactive"

I'm writing about BBC Newsnight and came across an interesting comment on Newsnight's programme blog from 2007.

It was written in response to a post by the Newsnight web team asking blog readers what they wanted to see covered on the TV programme - part of an "experiment in audience participation" by former editor Peter Barron.

It demonstrates that soliciting involvement in the editorial process is not everybody's cup of tea:
"Please stop doing this. You are the news experts; we expect you to make decisions on what is important based on your wider knowledge of current affairs.

"I don't want my news to be interactive; I want it to be accurate, considered, balanced, and give me an indication of the important issues affecting the world today. I don't want news that simply panders to the agenda of those who shout loudest. I don't have time to keep up with everything and make decisions about what is and is not important; that's your job!

"Your current approach smacks of lack of confidence in your own knowledge and judgement. That will taint my opinion of your ability to deliver the quality of news reporting that I expect."


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